Using a camera and charging for photography services does not make someone a professional photographer.

I am an accredited professional photographer. That is I am a true accredited professional who has been assessed to a professional standard by an independent national body, and I abide by a published Code of Professional Practice, Membership Terms & Conditions, and Accredited Business Requirements.

In Australia, the AIPP - Australian Institute of Professional Photography - is an independent professional body that has a published code of established standards and practices. The AIPP has an accreditation process whereby photographers are assessed and must meet a high level of professional standard in terms of skill, artistry, and business practice. Once accredited by the AIPP governing body, a professional photographer must achieve continuing professional development to maintain membership and accreditation at a professional level.

• I have been a continuing member of the AIPP as a professional photographer since 2014.

• So, you as my client, have the security of knowing that my work has been assessed to a professional standard and I must continually adhere to these professional standards within my craft and my business practices to remain accredited.

• You know when you hire me as your photographer that I am an accredited professional in the industry. This means you are assured that my work is of the utmost quality.

• As a professional photographer I offer you print quality images. Your images are skillfully captured, edited and retouched, and of a quality and in a format that will be accurately and professionally printed. NOT phone quality images. NOT images that print only small and that may be pixelated and have poor colour quality. NOT prints that will fade or discolour over time. Every image I offer you is individually edited, retouched, and checked by me. You won’t find a USB stick of images that have had a generic filter applied to them in bulk - every image is given the professional attention and consideration it - and you - deserve.

• With me, you have hired an accredited professional to give you a professional service, experience, and product of the highest quality and that will last.